Privacy Policy for Social Media
1. Responsible Entity
VisionHealth GmbH
Landsberger Str. 72
D-80339 Munich, Germany
Phone: +49 089 6142 429 00
Email: info@visionhealth.gmbh
2. Data Protection Officer
Contact details of the Data Protection Officer:
PROLIANCE GmbH / datenschutzexperte.de
Datenschutzbeauftragter
Leopoldstr. 21
80802 Munich, Germany
Email: datenschutzbeauftragter@datenschutzexperte.de
3. Scope
This Privacy Policy applies to the social media presences of Vision Health GmbH on the following platforms:
LinkedIn
Meta (Facebook/Instagram)
YouTube
X (formerly Twitter)
Vimeo
4. Joint Responsibility
We operate these social media pages to present our company, our products (especially the Kata® app), and services, to communicate with interested parties and customers, and to provide information. Please note that regarding data processing on these platforms, we have joint controllership with the respective platform operators (LinkedIn, Meta, Google [YouTube], X Corp., Vimeo) (Art. 26 GDPR).
The respective privacy policies of the platform operators apply to data processing by the platform operators themselves. Please refer to those policies for information on the scope and purposes of data collection, processing, and use:
LinkedIn: https://www.linkedin.com/legal/privacy-policy
Meta (Facebook/Instagram): https://www.facebook.com/privacy/policy/
YouTube: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/
X (Twitter): https://x.com/privacy
Vimeo: https://vimeo.com/privacy
5. Types of Data Processed
5.1. Data Processed by Platforms:
The social media platforms process the following types of data independently::
• Profile Information (e.g., name, profession, qualifications)
• Contact Details
• Content Shared on LinkedIn (e.g., posts, comments)
• Usage Data (e.g., visited pages, clicked links)
• Device Information (e.g., IP address, browser type)
• Location data (if activated)
5.2. Data We Receive from Platforms:
We receive aggregated and anonymized data from the platforms, such as:
• Statistics about page usage (e.g., views, likes, comments, reach)
• Demographic data of followers (e.g., age, gender, location)
These insights help us optimize our social media presence and better understand our target audience.
5.3. Data We Receive Directly from You:
When you contact us via social media (e.g., through direct messages, comments, or posts), we process the data you provide to respond to your inquiry. This may include::
• Your name
• Your email address
• Your message
6. Purpose of Data Processing
We process your data on our social media pages for the following purposes:
• Company Presentation: Showcasing our company and products/services.
• Communication: Responding to inquiries and interacting with customers and prospects.
• Marketing: Conducting campaigns and analyzing target audiences.
• Recruiting: Reaching out to potential employees.
7. Legal Basis for Data Processing
The processing of your data on our social media pages is based on::
• Legitimate Interest (Art. 6(1)(f) GDPR): Presenting our company and optimizing marketing activities.
• Consent (Art. 6(1)(a) GDPR): When you voluntarily provide your data (e.g., via direct messages).
• Contract Fulfillment (Art. 6(1)(b) GDPR): When processing is necessary for contract execution.
8. Disclosure of Data to Third Parties
We generally do not share your data with third parties unless required by law or you have given us explicit consent. Possible recipients of your data include:
• Internal Departments: Employees in marketing, sales, customer service, and software development departments who handle inquiries or manage social media content.
• Service Providers: IT service providers or marketing agencies supporting us in managing our social media pages under strict contractual agreements for data processing responsibilities.
• Legal Obligations: Authorities or courts when legally required to disclose information.
Important: We do not sell your data to third parties!
9. Data Retention Period
We store your data only as long as necessary for achieving the purposes mentioned above or as required by legal retention periods:
• Direct messages and comments are typically stored for up to [insert time frame] months unless further communication is ongoing or legal obligations apply.
• Aggregated statistics are anonymized and stored indefinitely for analysis purposes.
10. Your Rights
You have the following rights regarding your personal data:
• Right to access (Art. 15 GDPR)
• Right to rectification (Art. 16 GDPR)
• Right to erasure (Art. 17 GDPR)
• Right to restriction of processing (Art. 18 GDPR)
• Right to data portability (Art. 20 GDPR)
• Right to object to processing (Art. 21 GDPR)
To exercise these rights, please contact us using the details provided above.
11. Right to File a Complaint
You have the right to lodge a complaint with a supervisory authority if you believe that your personal data has been processed unlawfully.
12. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time in response to changes in legal requirements or our processing activities. The latest version will always be available on our website or social media profiles.